I'm Min Peng, currently a product des✏︎gner at Netflix, based in the S❤︎n Francisco Bay Area. Previously at Figma, TikTok, and Instagram.
What I’m Watching
Gilded Age on HBO
What I’m Reading
My Name is Lucy Barton
Trip I’m Planning
Europe in October
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01
Upgrade on Us Offer on TV
Led the design and launch of Netflix’s first rejoin offer for former members, introducing a one-month free upgrade to a higher-tier plan. Significantly increased sign-up conversion, driving millions in incremental revenue.
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02
Upgrade on Us Offer on Android
Brought the Upgrade on Us offer to Android, giving former members a free one-month upgrade to a higher-tier plan when they signed in to the Netflix app. While the offer performed well on TV and web, it had a negative financial impact on Android and was not launched. The test revealed an important learning: an offer that succeeds on one platform may not perform the same way on another.
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03
Android Landing Page for Non-members
Redesigned Netflix’s Android landing page for non-members to better communicate the value of the service and bring content to the forefront, with the goal to improve conversion to paid membership.
Transforming a long-standing, static page into a more content-focused experience introduced many technical and regional challenges. I worked closely with engineering to solve them and deliver a delightful experience that could scale globally. -
04
Former Member Landing Page
Led the redesign of Netflix’s former member landing page, transforming a static rejoin experience into a personalized showcase of titles tailored to each member’s viewing history. The experience helped former subscribers quickly reconnect with the value of Netflix, driving a 2% lift in sign-up conversion and contributing millions in annualized revenue.
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05
FigJam Onboarding
Designed and launched the onboarding experience for FigJam, making it more interactive, playful, and engaging. The new onboarding experience increased user engagement and retention.
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06
2024 Config Announcement Modal
Designed and launched the feature announcement modal for Config 2024, redefining how new features are introduced through an interactive, in-product format. It set a new pattern that influenced modal design across the industry.
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07
Figma Starting Points
Designed a new in-editor onboarding experience in Figma that helps new users get started faster with editable templates. It guides them through customizing a design aligned with their goals while learning the core tools along the way.
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08
TikTok Shop Creator Center
Led the design of TikTok Shop’s Creator Center, the primary surface for creators to onboard, track growth, and improve performance. Partnered with 5 PMs across key creator areas to drive a cohesive experience.
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09
Instagram Cold Start Vision
Led the redesign of Instagram’s onboarding flow to solve the feed cold start problem — ensuring new users see meaningful, personalized content from day one.
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10
Instagram Reels Bonus
Designed and launched Instagram Reels Bonus, a monetization program that pays creators based on Reels views. Enabled creators to more effectively monetize their content and drove a 20% increase in Reels production.
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11
Graph Building in IG Stories
Designed and launched Instagram’s first Suggested Users unit in Stories. Pioneered the format and introduced the iconic shuffle interaction that went on to inspire recommendation designs across the industry.
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12
Instagram Graph Management
Led Instagram’s Graph Management initiative to make it easier for users to curate their social graph by managing who they follow and who follows them. As the first social platform to actively encourage unfollowing and removing followers, we aimed to foster more authentic relationships — ultimately increasing users’ likelihood to share and engage.
The work was featured in The Verge ↗︎, TechCrunch ↗︎, etc. -
13
Instagram Unfollow Chaining
Conceptualized, designed, and launched Unfollow Chaining at Instagram, enabling users to easily unfollow clusters of similar accounts surfaced at the moment of intent. Streamlined graph management, reduced effort, and improved feed relevance by helping users quickly move past outdated interest phases.
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14
Suggested Users in IG Feed
Designed and launched the Suggested Users unit in the Instagram home feed, helping users discover people and accounts they care about. This unit alone contributed to ~30% of all connections made on Instagram.
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15
Samsung HeartWise
Designed and launched Samsung’s first award-winning B2B healthcare service solution, Samsung HeartWise, to make cardiac rehab more affordable and scalable.
Won the Red Dot Design Award ↗︎ in 2018. Featured in WSJ ↗︎.