Product Designer at Netflix, prev Figma, TikTok and Instagram ✨
Product Designer at Netflix, prev Figma, TikTok and Instagram ✨
Designed and launched Netflix’s first rejoin-offer for former members on TV. The experience gives returning members a one-month free upgrade to a higher-tier plan, aiming to drive sign up conversion rate.
Netflix, 2025
Designed and launched the onboarding experience for FigJam, making it more interactive, playful, and engaging.
Figma, 2024
Designed and launched the feature announcement modal for Figma Config 2024. Introduced an interactive format that redefined how Figma communicates new features and influenced modal designs at other companies.
Figma, 2024
Designed a new in-editor onboarding experience in Figma that helps new users get started faster with editable templates. It guides them through customizing a design aligned with their goals while learning the core tools along the way.
Figma, 2024
Led the design of TikTok Shop’s Creator Center, the most important surface for creators to onboard, track growth, and level up their performance on TikTok.
TikTok, 2023
Revamped TikTok Shop’s creator onboarding experience — simplifying a 10-step flow into one click so creators can start promoting right away. Also partnered with PMMs and the creative agency to produce an onboarding tutorial series that helps creators learn how to sell on TikTok.
TikTok, 2023
Redesigned Instagram’s onboarding flow to solve the feed cold start problem — ensuring new users see meaningful, personalized content from day one.
Instagram, 2022
Designed and launched Instagram’s first Suggested Users unit in Stories. Pioneered the format and introduced the iconic shuffle interaction that went on to inspire recommendation designs across the industry.
Instagram, 2021
Led Instagram’s Graph Management initiative to make it easier for users to curate their social graph by managing who they follow and who follows them. As the first social platform to actively encourage unfollowing and removing followers, we aimed to foster more authentic relationships — ultimately increasing users’ likelihood to share and engage.
The work was featured in The Verge, TechCrunch, etc.
Instagram, 2020
Led the design for a key safety initiative that defaulted new teen users to private accounts — prioritizing user safety over topline growth. Despite short-term metric impact, the change reinforced Instagram’s commitment to protecting younger users. I later drove follow-up projects to help teens build meaningful connections more easily and reduce the negative impact on engagement.
The work was featured in TechCrunch.
Instagram, 2019
Designed and launched the Suggested Users unit in the Instagram home feed, helping users discover people and accounts they care about.
Instagram, 2019
Designed and launched Samsung's first award-winning B2B healthcare service solution, Samsung HeartWise, to make cardiac rehab more affordable and scalable.
Won the Red Dot Design Award in 2018. Featured in WSJ.
Samsung, 2018